Some properties are spectacular and difficult at the same time. The right buyer must understand both before falling in love.
Myth
The myth is that luxury sells itself. Reality: the more singular it is, the more precise the strategy must be.
Access, maintenance, wind, privacy, staff and paperwork may weigh as much as the view.
Useful strategy
- The myth is that luxury sells itself. Reality: the more singular it is, the more precise the strategy must be.
- Access, maintenance, wind, privacy, staff and paperwork may weigh as much as the view.
- A difficult property needs a compatible buyer, not indiscriminate exposure.
A difficult property needs a compatible buyer, not indiscriminate exposure.