Dear owner,
We have been working together for several weeks and, as you know, every offer that has come in is below the price we defended at the beginning. Before talking about cuts, we should sit down and look at what your property is telling the market, not only what it's asking for.
There are three possible paths when this happens. First, cut price without more. Second, wait. Third, the least popular and almost always the most useful, review the narrative, the photos, the channels and the paperwork before touching the figure.
When every offer comes in below, the answer is rarely to cut every figure at the same time.
Buyers who offer below are not bad buyers. They are giving you valuable information: in their heads, your house is worth less than you ask. That can be due to the actual price, yes, but also to a perception that can move without touching the figure.
What to review before cutting
- Photography: does it convey what the house really is, or betray it?
- Narrative: is it told by the property or by a portal data sheet?
- Paperwork: does the registry, cadastre or energy certificate trigger a buyer discount?
- Channel: is the property reaching the right buyer, or only the passer-by?
- Comparables: what comparables do buyers see when they compare your house?
What if the market has simply changed?
It can happen. But before accepting that reading, confirm with data: average time to sell for comparables, portal behaviour and response to similar properties relaunched with a new narrative.
When does a price cut really make sense?
When everything above has been reviewed, the property is aligned and buyers keep offering consistently below. At that point the cut stops being a concession and becomes a strategy.
If we move forward, we'll do it with criteria, not inertia. Properties that sell well are almost always those that move with order, not those that react.
Warm regards,
Your agent in Mallorca